Martin Sand explores the problems of responsibility at the early, visionary stages of technological development. He discusses the increasingly dominant concept of innovation and outlines how narratives about the future are currently used to facilitate technological change, foster networks, and raise public awareness for innovations. This set of activities is under increasing scrutiny as a form of "visioneering." The author discusses intentionality and freedom as important, albeit fuzzy, preconditions for being responsible. He distinguishes being from holding responsible and explores this distinction's effects on the problem of moral luck. Finally, he develops a virtue ethical framework to discuss visioneers' and innovators' responsibilities.