"Equal treatment" is not "the same treatment." Every employee has individually very different motives and needs. Understanding the various motivations of employees not only facilitates communication and collaboration between leaders and employees but also allows for much higher productivity and effectiveness. In their new book, Frauke Ion and Markus Brand assist leaders in recognizing the individual drivers of their employees by applying the theory of the 16 life motives according to Prof. Steven Reiss and utilizing them in leadership practice.