Employer attractiveness should not end with the application process. In a time when the shortage of skilled workers is pervasive, employers cannot afford to alienate applicants and potential candidates with a poor candidate experience. The most common reason for deciding for or against an employer is the applicant's experiences before, during, and after the application process. However, the image that many employers project at various contact points during the application process often diverges significantly from the candidates' expectations. Eliminating this dissonance and thereby creating a consistent positive employer brand experience is the core goal of professional candidate experience management. Current studies, tangible practical examples, and easily implementable management tools.