"Communicate or Die" shows you how to motivate employees to perform at their best and prevent dissatisfied customers through effective communication. With many illustrative examples and a wealth of immediately applicable tips. The difference between good and great companies lies primarily in the ability of their leaders and employees to communicate competently. This compact guide, filled with valuable case studies, anecdotes, and tips, demonstrates how you can become a master communicator who inspires and mobilizes others to take action, and how you can achieve better results through active listening. Thomas D. Zweifel leads the Swiss Consulting Group and is a professor of Leadership and Intercultural Management at Columbia University, New York. He has coached hundreds of leaders across five continents.