A necessary prerequisite for successful corporate communication is a differentiated engagement with the actors in the corporate environment. The various models of the scientific discourse of stakeholder theory provide a suitable toolkit for this purpose. Using the neo-institutionalist approach as an analytical framework, a connection can be established between the specifics of the corporate environment and the strategies and structures of corporate communication. This book discusses suitable approaches in three parts, examines their compatibility, and elaborates on strategic and structural implications. The focus is always on corporate communication as an essential component of corporate activity.