The book demonstrates how the New can overcome routines and resistance within companies. Innovations often arise by chance, and typically, those companies are the most successful that establish a form of protection for true innovators and advocate for the courage and curiosity of their employees. It is risky, uncomfortable, and disruptive. The New is not welcomed in companies. This passionate plea for the New addresses how you, as a decision-maker, can set the right course for innovations. You will learn why adventurers and routine workers achieve better results separately, why a Chief New Officer is so valuable, and how to effectively apply the Plus model for innovations. Includes a test: Are you a routine worker or an adventurer?.