Das Konzept der preisorientierten Qualitätsbeurteilung
German, Thomas Hofmann, 2013More than 10 pieces in stock at supplier
Product details
Thomas Hofmann examines the significance of price and other influencing factors on perceived quality using various products and across three cultures as examples. It becomes evident that prices are used as quality indicators across the products and cultures considered. In contrast, the importance of emotional or social factors is dependent on both the product and the culture.
topic | Economy & Law |
Language | German |
Author | Thomas Hofmann |
Year | 2013 |
Number of pages | 298 |
Book cover | Paperback |
Item number | 8224396 |
Publisher | Gabler |
Category | Reference books |
Release date | 3.4.2018 |
topic | Economy & Law |
Language | German |
Author | Thomas Hofmann |
Year | 2013 |
Number of pages | 298 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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