Being a nose ahead of others... Especially if you are self-employed as a consultant, trainer, or coach, this is your chance in the competition. But how do you gain an advantage? The surprising answer: Show your personality! Heide Liebmann reveals in "The Nose Factor" how you can position yourself distinctly. Numerous exercises will guide you along the way, so that in the end, you will hold your personal positioning and communication concept in your hands. An inspiring book for anyone who wants to market themselves better and find clients that are a perfect fit for them.