Mobile commerce is presented as the online channel of the future, driven particularly by the rapid proliferation of smartphones and tablet computers, with promising growth rates expected for the coming years. Gerrit Heinemann clarifies the unique features of modern m-commerce and how it differs from other forms of commerce. This lays the groundwork for identifying specific success factors of m-commerce. Using recognized best practices, it demonstrates what successful mobile online retail looks like and what the lessons learned from recent years are. The content covers mobile commerce - the online channel of the future? Mobile web excellence - what exactly is it? Success factors in m-commerce, best practices in the new m-commerce, and risk-benefit analysis in m-commerce. The target audience consists of decision-makers in retail and marketing.