Die Akzeptanz elektronischer Bücher
German, Jin Gerlach, 2014More than 10 pieces in stock at supplier
Product details
The book industry is undergoing a transformation due to digitalization. Authors are unsettled by the opportunities and risks presented by e-books. Publishers are searching for suitable business models and the right approach to electronic formats. Readers are faced with numerous questions regarding the advantages and disadvantages, appropriate file formats, and the future viability of digital books. Based on a theoretical examination, Jin Gerlach empirically investigates which factors determine the acceptance of e-books from a reader's perspective. The results of the study provide insight into the individual adoption decisions of readers, which ultimately underlie the spread of e-books and serve as a starting point for further actions by market participants.
topic | Economy & Law |
Language | German |
Author | Jin Gerlach |
Year | 2014 |
Number of pages | 179 |
Book cover | Paperback |
Item number | 7246574 |
Publisher | Gabler |
Category | Reference books |
Release date | 5.2.2014 |
topic | Economy & Law |
Language | German |
Author | Jin Gerlach |
Year | 2014 |
Number of pages | 179 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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