The authors share the extensive experiences of the recipients of the "Entrepreneur of the Year" award, which has been presented since 1997: their visions, management concepts, and mistakes. This book offers many concrete suggestions and tips for entrepreneurs and startups. Successful entrepreneurs are the pioneers of tomorrow's markets. For the first time, Alfred Müller and Wolfgang Glauner reveal why Germany's best entrepreneurs are often so much better than the big players: through their visionary ideas and bold decisions, their targeted strategies, and unconventional management methods. "The best are willing to show their cards, making this an important, educational, and also exciting read for every entrepreneur. More than just a standard work." Dieter Hundt, President of the Federal Association of German Employers' Associations. "The book presents excellent examples of the ideal approach.".