This book describes the effects of global competition on the automotive trade, distribution, and production: Urbanization, fewer driving test candidates, higher costs of car usage, intense competition among manufacturers, and a drastically changed consumer behavior are shaping the markets. Therefore, the automotive industry urgently needs to rethink! Anders Parment provides a solid foundation for this. He analyzes how customer preferences arise, which factors influence the complex environment of automotive distribution, and which best-practice examples from other industries can serve as models for distribution strategies and sustainable business models. The discussions are based on extensive data from surveys, current studies, and consulting projects. A forward-looking book for all players in the automotive industry.