What influence does the digital revolution have on leadership? This book not only provides an explanation for the phenomenon of "digital leadership," but also presents an approach for a new way of leading through "Social Prototyping." Digital leadership skills, knowledge of digital strategies, generational and value-based differences in dealing with ICT technologies, as well as the active shaping of hybrid work cultures including cross-media storytelling are part of the standard repertoire of a modern leader and are discussed in detail in this book. The methods and techniques presented, along with specific action recommendations, support the development of a company-specific and appropriate leadership culture for the digital age.