This clearly structured book familiarizes top management with the strategic opportunities that the internet holds for industry, its products, markets, and organizations. It includes many practical examples. The core idea is that IT strategies for e-commerce must be realigned with the goal of creating a digital value network. As we approach the 21st century, the business world increasingly faces the question of what will distinguish future winners from losers. Based on international business studies, A.T. Kearney management consultants Aldrich and Sonnenschein provide a clear framework for action. They outline key, future-oriented strategic areas for European managers and top executives who want to embark on the digital economy with their companies.