Those working in sales often face pressure from all sides: from customers, supervisors, colleagues, and their personal lives. Additionally, salespeople set high goals for themselves to meet growing demands. This pressure can quickly turn into debilitating stress, which affects their charisma and persuasiveness, limits their performance, and harms their health. In this book, employees in sales and marketing will learn where their individual stress triggers lie and what countermeasures they can easily and directly integrate into their daily sales routines.

Salespeople need not only expertise and sales techniques but also the ability to inspire with personal charisma and mental strength. At the same time, the pressures from competition and customer demands are constantly increasing. Thomas Trilling provides detailed insights on how salespeople can manage this balancing act and transform stress into positive sales energy. This is essential reading for achieving greater sales success in challenging times.

Thomas Trilling's book comes at just the right time. In fact, it is long overdue.