This textbook provides an introduction to corporate culture and its practical implications for key areas of business. It presents scientific foundations alongside current demands on corporate cultures and their consequences for organizations, illustrated with practical examples. Primarily intended as a learning and teaching tool, it is also aimed at organizational developers and consultants. The content includes: - Corporate culture as a success factor - Changing corporate culture - The significance of corporate culture for leadership in companies, personnel development, diversity and health management, mergers & acquisitions, corporate governance, and sustainability, among others - Includes reflection questions for the chapters, case studies, and solution outlines. The authors: Norbert Homma is the managing director of bpc GmbH in Heidelberg. He has many years of experience in the field.