Whether you are a seller making an offer to a customer or an entrepreneur trying to attract an investor, you always face the challenge of having very little time to capture the attention of your counterpart. This book helps you present your arguments concisely and effectively. It describes the technique of "elevator pitching," which is a sales conversation that can take place during an elevator ride. The authors show you how to captivate the attention of your conversation partners in various situations and encourage them to keep listening to you. You will learn how to quickly and convincingly convey the essential selling points of your offering. Additionally, you will discover how to make the most of 30 seconds to persuade customers, investors, or other potential business partners. Get ready...