This book describes for the first time how salespeople can convey mindfulness and appreciation in the sales process in a way that leads to successful closures with their customers. Only those who acquire and master this emotional sales intelligence can understand the motivational world of customers, interpret their behavior, and recognize buying impulses early on. The authors present a holistic approach to selling based on insights from neuroscience and motivational research. Numerous test purchases across various industries support the theory and demonstrate its practical benefits. Concrete instructions and examples will help you distinguish your customer types based on limbic aspects. You will learn what exactly lies behind buying experiences, how purchasing decisions are made, and how to persuade on an emotional level. An indispensable guide.