In social organizations and the education sector, qualified, experienced, and dedicated professionals are in high demand. Employer branding offers the social economy innovative and diverse solutions to effectively address the pressing shortage of skilled and managerial staff and to take a leading role in the War for Talents. Strong employer brands distinguish themselves from the competition, create identity, and sustainably engage their employees. This book explains how to successfully plan, manage, and implement the employer branding process within the social economy, both internally and externally. The author provides answers to questions regarding organizational analysis, strategy development, efficient implementation, as well as practical evaluation and sustainable integration. Numerous directly applicable tips and examples from employers in the social and education sectors are included.