Salary conversion is a lucrative tool for every employee to shape their retirement planning. For employers, it has become an important element of personnel policy. However, in a majority of companies, only 10 to 15 percent of employees have so far decided to enter into a contract. This presents extremely attractive profit potentials for all insurance brokers. In this book, three successful trainers demonstrate how the business relationship with a corporate client can achieve maximum success. They provide practical conversation guides for personal direct communication. In addition to valuable tips on cross-selling opportunities, they also deliver important legal information regarding the obligations for notice, information, and advice in accordance with the Insurance Contract Act.