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Entrepreneurship in a European Perspective

English, Christine K. Volkmann, Kim Oliver Tokarski, Marc Grünhagen, 2010
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Product details

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives, and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context, the authors comment on entrepreneurial ethics, social entrepreneurship, and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater to its European target.

Key specifications

topic
Economy & Law
Language
English
Author
Christine K. VolkmannKim Oliver TokarskiMarc Grünhagen
Year
2010
Number of pages
499
Book cover
Paperback

General information

Item number
7662640
Publisher
Gabler
Category
Reference books
Release date
29.4.2010

Book properties

topic
Economy & Law
Language
English
Author
Christine K. VolkmannKim Oliver TokarskiMarc Grünhagen
Year
2010
Number of pages
499
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0,35 kg
Climate contribution
EUR 0,12

Legal Notice

Product Safety

14-day cancellation right
30-day right of return if unopened
24 Months statutory warranty
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