This book provides you with essential foundations and valuable tips on the topic of email marketing, the most successful online marketing tool. With this comprehensive reference work at your fingertips, you can easily get started with and effectively utilize the most sales-driven online channel. The knowledge is derived from the years of practical experience of the email marketing provider Inxmail, which has been gathered through countless customer projects. What do professional email marketing campaigns look like? What types of mailings are there? What does good newsletter design look like, and which texts are persuasive? How is data exchanged with other systems? What are the legal frameworks? What criteria define good email marketing software? The authors explain the essential elements of how you can effectively use email marketing for your business.