The book provides a methodical insight into knowledge relevant to founders and is oriented around important phases of entrepreneurial development, from the business idea to the assessment of market opportunities and the feasibility of startup projects. Based on the success factors of each phase, options for developing corresponding external support focused on business startups are derived and evaluated to ensure successful startup development. A particular form of external support for startups includes public funding programs. The book addresses this specific category of measures and describes, alongside the current situation of startup funding in Germany, the problems and opportunities of such funding. It explains methods for the successful development of funding programs and substantiates them with current empirical findings on their effectiveness.