This book illustrates, using the example of Raiffeisenbank Ichenhausen and its employees, that entrepreneurial and personal success does not require sales targets, but rather individual motivation and a strong team spirit. Therefore, the personal goals and wishes of each employee are at the center, along with the stance taken by management regarding these. Ernst Kronawitter provides practical insights into a wealth of typical situations from daily work life, making it easy for readers to derive guidelines for their own actions. The model successfully practiced at Raiffeisenbank Ichenhausen serves as a role model for companies in other industries as well. It is an impressive practical report that demonstrates that a human-harmonious work environment and profitable business do not have to be contradictory. With guest contributions from Ulrich Wickert and Dr. R.