To be successful in the Chinese market, one needs a certain understanding of Chinese culture and society, as well as their forms of communication. All essential decisions, such as initiating business, choosing a location, and closing deals, depend on this understanding. A prerequisite for success in China is thinking in cycles. Often, detours lead to the goal. This practical guide clarifies why we often misunderstand the Chinese and shows how to recognize Western-Chinese cultural differences, assess their significance, bridge them, and successfully communicate with Chinese business partners. A clearly structured guide, well-founded, concise, and illustrated with many examples.