The philosopher Wolfgang Deppert describes in this book how the concept of individualistic ethics can be applied to the world of economics and business. The new individualistic ethics is based on the insight that so-called prescriptive ethics—ethics that rely on demands placed on others—can no longer be universally justified and are therefore no longer reliable. After an easily understandable introduction that explains fundamental areas of knowledge such as evolutionary theory, consciousness and brain research, the concepts of value and utility, the idea of value creation, the notions of meaning and religion, as well as the concepts of morality and ethics, the author engages with individualistic ethics and systematically applies it to the field of economics, also considering the role of the state.