Companies need stable finances, satisfied customers, high profitability, and clear goals. Small and medium-sized enterprises often shy away from the effort of addressing these requirements through external consulting. Gerhard Seidel tackles this issue. Concisely, clearly, and understandably, he shows business owners and managers ways to gain control over corporate management, marketing, and finances. Precise tables and detailed checklists assist in independently analyzing strengths and weaknesses, leading to successful problem-solving—right up to seeking targeted external advice. An indispensable workbook for anyone who wants to recognize business opportunities and risks in a timely manner and secure the future of their company. Dr. Gerhard Seidel is a business consultant in Rheinfelden, specializing in management, cost-benefit optimization, and capital goods marketing.