The Secrets of TED Talks for Successful Communication in Business: This work demonstrates how leaders and experts in companies can present as engagingly and passionately as TED speakers, thereby promoting the exchange of ideas and innovation within organizations. The ability of a leader to inspire and motivate others is essential. However, one does not need to be a "born speaker" to present successfully on stage. Audiences love great performances, but they love good stories even more - just like at the popular TED conferences. Dr. Frank Edelkraut and Stephan Balzer show how TED Talks are prepared and presented, and how leaders can utilize their own presentations, lectures, and talks to improve internal communication.