Many companies have recognized the need for integrated communication and are increasingly relying on this success concept in various forms. The authors conduct an assessment of integrated communication in practice. The basis is an empirical study of companies in the German-speaking region based on a written survey. Central issues, opportunities, barriers, and future prospects are highlighted. The development over the past few years is also taken into account. The focus is on the planning, implementation, and control of integrated communication. A central new area of interest is the role of social media within the framework of integrated communication.