The trade in products and services via the Internet has long been established. Many companies expect additional growth impetus from the internationalization of their trading operations. The development and implementation of an international strategy is associated with a number of challenges in online retailing. Legal issues, cultural differences, and transport logistics must be considered on a country-specific basis to achieve successful business expansion. This book describes theories, fundamentals, and components for internationalizing electronic commerce. Based on this, a process model specific to e-commerce companies is developed for strategy formulation and implementation. With its description and situational assessment of practice-relevant solutions, the book is equally suitable for teaching and application.