This book demonstrates how to formulate, convey, and present consistent messages across various media in communication campaigns. It takes into account both analog and digital campaigns. Dominik Pietzcker examines the workflow of campaign management and empowers the reader to take the helm of communication themselves. The reader is guided through the communicative process using real campaign examples, gaining a quick yet in-depth insight into all aspects of campaign management, from the perspectives of both companies and organizations as well as agencies. The book is aimed at executives and employees in the fields of marketing, advertising, and public relations in agencies and companies, as well as educators and students in marketing, communication, and business administration programs.