This crash course for newcomers in technical sales offers technicians, IT experts, and freelancers a compact step-by-step guide with high practical utility. It covers tasks, roles, techniques, and organization in sales, as well as how to conduct dialogues with customers on equal footing. Numerous examples illustrate how to optimally structure sales conversations using the 5+2 method and effectively bring them to a close. Additionally, the reader receives valuable tips to assess their personal objectives. Sales representatives in medium-sized companies and key account managers in corporations will also benefit from the practical advice provided.