This compendium supports tourism providers at every touchpoint with travelers in establishing maximum customer orientation and a professional customer service. Service is the key differentiator today, and the interplay between people and systems in the interest of customers plays a crucial role in the age of the internet, mobile applications, and social media. This book illustrates how various service providers - travel agencies, booking platforms, airlines, tour operators, as well as hotels and restaurants - can create a wholly positive experience for travelers. Renowned industry experts explain how each passenger can be developed into a valued guest and ultimately a loyal customer. They provide valuable and practical know-how to ensure that the trip becomes a comprehensive worry-free package for the vacationer.