Lexikon Marketing
German, Christian Homburg, Manfred Bruhn, 2014More than 10 pieces in stock at supplier
Product details
The Gabler Marketing Lexicon provides a comprehensive overview of the state-of-the-art in marketing with more than 4,200 keywords. You will receive extensive and practical information on how to plan successful measures using marketing concepts, how to optimally manage processes and structures in marketing, how to effectively utilize marketing instruments, and much more.
topic | Economy & Law |
Language | German |
Author | Christian Homburg, Manfred Bruhn |
Year | 2014 |
Number of pages | 924 |
Book cover | Paperback |
Item number | 7087197 |
Publisher | Gabler |
Category | Reference books |
Release date | 21.12.2017 |
topic | Economy & Law |
Language | German |
Author | Christian Homburg, Manfred Bruhn |
Year | 2014 |
Number of pages | 924 |
Edition | 2 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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