Live Communication-Atmosphäre als Profilierungsfaktor
German, Martin Wiedmann, 2016More than 10 pieces in stock at supplier
Product details
Using a multimethod design that includes eye tracking, think-aloud protocols, and a survey, Martin Wiedmann investigates the perception and information processing of atmosphere at a trade fair. Additionally, the effects of the atmosphere on visitors' intentions to return and recommend the event are analyzed. The results contribute to a practical approach for managing the atmosphere at live communication events, helping to differentiate from competitors.
topic | Social sciences |
Language | German |
Author | Martin Wiedmann |
Year | 2016 |
Number of pages | 273 |
Book cover | Paperback |
Item number | 7134260 |
Publisher | Gabler |
Category | Reference books |
Release date | 23.12.2017 |
topic | Social sciences |
Language | German |
Author | Martin Wiedmann |
Year | 2016 |
Number of pages | 273 |
Edition | 1 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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