In the cemetery of well-known companies and brands, one encounters many once-renowned names. Some symbolize the German economic miracle, others represent the realization of bold ideas, while still others are associated with spectacular failures. Their stories are told in this book - exciting, journalistic, and rich in facts. The reader embarks on a journey through recent economic history. At the end of each chapter, an analysis is provided of the reasons for their downfall - and what conclusions entrepreneurs and brand managers can draw from them.