Terms like burnout or resilience are often used in management without ever being critically examined. What is actually hidden behind these buzzwords? And what about evergreens like "executives" and current hits like "Generation Y" and "social media"? The authors critically question buzzwords, stereotypes, clichés, and myths, opposing misleading mainstream views, entrenched stereotypes, and one-sided perspectives, while turning towards promising viewpoints, overlooked phenomena, and recommended counter-trends.