This textbook demonstrates how established companies can create and maintain an entrepreneurial and innovative organization to secure their competitiveness in the long term. This is achieved through an entrepreneurial strategy, flexible organizational structures, and a suitable organizational culture. Various tools enable both greater entrepreneurial engagement from individual employees and a consistent alignment of the entire company towards successful entrepreneurship. Short learning units, clear didactic modules, and accompanying assessments ensure sustainable knowledge transfer. The book is aimed at anyone dealing with entrepreneurship and innovation in the context of their education and training, as well as their professional practice.