Impression Management refers to the art of self-presentation, a professional method that allows individuals to define and steer their own role image more consciously. Through skillful self-marketing, achieving success in both professional and personal life becomes noticeably easier. The book outlines step by step how one can gain more personal esteem through clever image design and consistent personal branding – both in the workplace and in the increasingly important social networks of Web 2.0. Written in a relaxed yet professionally grounded style, the book covers everything one needs to know about the key impact of personal signals to always make a good impression.