Digitalization has revolutionized the distribution of media content over the past 20 years. The digital transmission channels for disseminating media content are continuously improving: high-definition TV, mobile devices, wireless data connections, video-on-demand platforms, and home entertainment are the key terms in this context. What does this mean for editorial teams and the process organization of a media company? This specialized book provides a current overview of developments in the audience market, hardware market, licensing market, advertising market, and e-commerce. Additionally, internal processes are put to the test: leadership, core processes, and support are the focal points.