The authors analyze personality structures and present solutions on how you can work specifically on your personality, as well as on your motivators and stressors. The diverse tasks that are placed upon you in today’s professional life require a strong personality that knows how to assert and present itself in everyday situations. You stand your ground with your "brand-you." The presentation of various psychological approaches helps to better understand yourself and others, making it easier to recognize and resolve potential conflicts in daily life. With numerous exercises, the book serves as a helpful support in the office routine and offers you various approaches to strengthen your potential.