Marketing Intelligence
Julika Göb, 2010More than 10 pieces in stock at supplier
Product details
Marketing decision-makers today do not need a flood of data, but rather decision-relevant information that is condensed around specific problems, enriched with specific experiential knowledge, and tailored to their cognitive decision-making style. Julika Göb examines how marketing data and information can be integrated into marketing decision-making processes to serve as decision support for those in charge. Market research plays a crucial role in this, as it must rise to meet this challenge.
topic | Social sciences |
Author | Julika Göb |
Year | 2010 |
Number of pages | 285 |
Book cover | Paperback |
Item number | 7286977 |
Publisher | Gabler |
Category | Reference books |
Release date | 13.1.2018 |
topic | Social sciences |
Author | Julika Göb |
Year | 2010 |
Number of pages | 285 |
Book cover | Paperback |
CO₂ emissions | 0,35 kg |
Climate contribution | EUR 0,12 |
Product Safety |
30-day right of return if unopened
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