Market research results significantly influence decisions in companies. Therefore, the market researcher should not rely on show business during presentations to clients, but rather find the right balance between factual knowledge and individual presentation. This also strengthens the working relationship between the client and the market researcher. The authors present all elements of target group-oriented communication of market research results and demonstrate how the results can be documented. For each sub-area, they conduct a target group analysis and derive concrete recommendations for action. Contents include: Written result reports, Oral presentations, International presentations, Virtual presentations, Result workshops, Intranet and Internet trends. The authors are Dr. Alexander Magerhans, Associate Professorship in Business Administration.