Do you want to achieve your sales goals with certainty? Do you urgently need new contacts and have to engage in cold acquisition? Then this survival training will definitely help you.

Christian Sickel draws on his many years of experience as a salesperson and trainer to show you how to confidently overcome the hurdles of direct customer engagement. You will receive practical tips for your daily sales life and learn how to

• gain an edge over your competitors through direct visits,
• successfully approach telephone cold calling,
• find suitable solutions for individual needs,
• develop customer benefits from product advantages, and
• convincingly sell your price.

The second edition has been supplemented with important tips on price negotiations.

A refreshingly different book straight from sales practice - motivating and entertaining to read.