This edited volume presents current methods and analysis techniques in modern market research in a straightforward and practical manner. While the previous volume "Market and Sales Forecasts" focused on established methods and practical examples of forecasting techniques, this edition particularly emphasizes the newer developments in market research methods. As a result, the book is broader in content but methodologically more focused, making it an ideal source of information for managers and consultants in industrial, commercial, and service companies, as well as for students specializing in market research.