Associations, federations, and foundations operate in a stagnant donation market with increasing competitive pressure. Experienced fundraising experts Kai Fischer and André Neumann demonstrate how to acquire donations through various communication channels such as personal outreach, telephone and mailing, internet, mobile, SMS, and mass media to ensure the long-term survival of organizations. Case studies on fundraising after disasters and guidelines for creating a perfect fundraising database make this book an essential tool for successful fundraising.