The sales and communication structures of banks and savings banks are under scrutiny. The need for change is based on the fact that a singular physical sales approach is no longer sufficient to meet the current usage and consumption habits in retail banking. This book provides valuable support primarily to decision-makers and practitioners in recognizing the need for action in redesigning sales and communication channels, identifying potential levers, and initiating targeted measures with the help of best practice examples and innovative business ideas. Additionally, the book also offers students focusing on banking a practical insight into the development trends in the sales and communication structures of banks and savings banks.