Network management is not only of great importance for companies in the retail sector but also presents significant challenges. Particularly with the introduction of cross-company process innovations such as RFID technology, management within and of networks plays a central role. Thomas C. Salditt highlights a selection of current challenges facing the retail industry that increase the efficiency pressure on individual retailers. Cross-company process innovations like RFID technology can be employed to address this pressure. Corporate networks and the management of these networks are a key aspect in this regard. The author places processes and process innovations in retail within the context of network relationships and derives specific recommendations for management within networks.