Small and medium-sized enterprises need not just more training, but better training. They must anchor more learning within their organization to strengthen their competitiveness. A comprehensive personnel development concept is sought. Dr. Rolf Th. Stiefel, a trainer and personnel development consultant with international experience, evaluates existing models of personnel development and assesses their applicability for SMEs. He examines the benefits of external training events as well as various forms of in-house development work (coaching, support programs, career design, etc.). Stiefel develops concrete solutions for how innovation-promoting personnel development can be organized within a company. He takes a stance and offers guidance: those who engage with this can successfully shape personnel development for their organization.