This book provides experienced brokers with stimulating ideas and offers beginners a solid foundation for their long-term success in brokerage work. The author presents both proven and new marketing tools in a clear manner and gives tips for their optimal combination. The reader learns the systematic development of customer contact from the initial contact through the orientation meeting to the contract conclusion, as well as important techniques for market value assessment. Included checklists, contract templates, and advertisement samples are useful for daily work.